Advanced Event Design & Strategy Certificate

Transform your events and your career! Designed to turn seasoned event professionals into strategic advisors, this advanced certificate course builds on your existing expertise to drive business growth.

Over six weeks, expert instructor Tammy Moore will lead your cohort through new approaches to design and execution of in-person, digital, or hybrid events:

• Developing robust program strategies
• Conducting thorough market analysis
• Crafting and managing budgets effectively
• Measuring ROI using cutting-edge analytics
• Designing content and experiences that keep audiences engaged
• Implementing targeted marketing campaigns
• Applying project management principles
• Mastering stakeholder management techniques

This course is ideal for: mid-career to senior-level event professionals looking to sharpen their strategic thinking, enhance their event delivery, expand their expertise in digital or hybrid formats, and become invaluable assets to their organizations.

While not required, we recommend course participants have mastered the basics of event planning; have experience with in-person, digital, and hybrid events; and have completed our Event & Meeting Management Fundamentals (EMMF) or Virtual Event & Meeting Management (VEMM) courses.

Learning objectives:

• Develop an ROI-focused strategic plan using comprehensive industry, market, and other analysis to design in-person, virtual, and multi-channel (hybrid) programs/events.
• Prepare hybrid event budgets accurately and realistically, with financial performance monitoring and controls.
• Establish ROI measurement criteria and actively monitor and report event performance metrics.
• Explore adult learning methodologies to design event content and engagement in multi-channel environments.
• Design and deliver content and engagement experiences aligned to the event’s strategy, goals, and objectives.
• Create a marketing strategy with clear audience personas, value propositions, and differentiation for each event channel segment.
• Manage and communicate with internal and external stakeholders to use influencing strategies, gain buy-in and manage expectations.
• Develop a business-focused end-to-end event strategy, elements of which can be used across any event regardless of type or complexity. 

Los socios de la EMA tienen un 20% de descuento aplicando el código "EMA20Spain".