“Advanced Event Design & Strategy Certificate"
Available in English
This advanced certificate course is designed to equip experienced event and meeting managers with the tools, resources, and business savvy to serve as a strategic advisor in designing, planning, and executing programs. Expanding on foundational and fundamental skills in event and meeting planning for in-person events, learners will explore progressive approaches to apply program strategy development, market analysis, budgeting, ROI measurement and analytics, content and engagement design, marketing, elements of project management, and stakeholder management techniques for any event, whether in-person, virtual or hybrid.
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Learning objectives
- Develop an ROI-focused strategic plan using comprehensive industry, market, and other analysis to design in-person, virtual, and multi-channel (hybrid) programs/events.
- Prepare hybrid event budgets accurately and realistically, with financial performance monitoring and controls.
- Establish ROI measurement criteria and actively monitor and report event performance metrics.
- Explore adult learning methodologies to design event content and engagement in multi-channel environments.
- Design and deliver content and engagement experiences aligned to the event’s strategy, goals, and objectives.
- Create a marketing strategy with clear audience personas, value propositions, and differentiation for each event channel segment.
- Manage and communicate with internal and external stakeholders to use influencing strategies, gain buy-in and manage expectations.
- Develop a business-focused end-to-end event strategy, elements of which can be used across any event regardless of type or complexity.
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Precio del Curso: 695 USD. Los socios de la EMA tienen un 20% de descuento aplicando el código "EMA20Spain".